WONDERWALL

INTERSECT BY LEXUS - NYC

November 2018 - New York, USA

INTERSECT BY LEXUS, a lifestyle hub designed to communicate the brand’s ethos and concepts, has opened its third space in New York City’s Meatpacking District. Similar to the Tokyo (2013) and Dubai (2015) locations, INTERSECT BY LEXUS - NYC recompiles elements of Lexus’s design and master craftsmanship based on a concept of “a clubhouse for Lexus devotees who share an appreciation for excellent craft and workmanship.” The design also embraces the vibrant New York culture and its high regard for active communication through the space’s diverse programs including a café, cocktail bar and lounge area, as well as a restaurant that features a regularly rotating line up of internationally celebrated chefs. From the US—the birthplace of Lexus—INTERSECT BY LEXUS - NYC sets a new global standard with a cutting-edge concept.

Principal Designer: Masamichi Katayama
Project Designer: Yohei Sakamaki

:

  • CATEGORY:
    Branding Space / Branding Space
  • Retail / Goods
  • Retail / Gallery
  • Eatery / Cafe
  • Eatery / Bar
  • Eatery / Restaurant
  • CREDITS:
    Concept & Logo Design: Winkreative
  • 　
    Artwork: Ryu Itadani
  • COPYRIGHT:
    photo: Nacása & Partners Inc.

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