WONDERWALL
DAZZLE Kerry Centre
September 2018 - Shanghai, China
This is the flagship store of DAZZLE. Our concept here is “the aesthetics of contradictions”: reaching beyond established frameworks with ease and grace while in pursuit of pleasant surprises and dazzle caused by the clashing of contradictory elements. This is reflected in the store design, where conflicting qualities such as the coldness/warmth, and boldness/fineness, coexist. We also intentionally obscured the boundaries between the categories of the products to create an environment where guests can easily encounter new items. The more the guests move around in the store, the more new things they discover and expand their sense of the world.
