WONDERWALL
HUNTING WORLD Takashimaya Tamagawa
HUNTING WORLD, a New York brand launched in 1965, has evolved to become more contemporary under the new direction of White Mountaineering's Yosuke Aizawa. Our concept for this project is to express this delicate balance between its traditional legacy and the new modern identity through the theme of travel and “hunting world.”
We imagined a story: a traveler is on a first-time safari tour. Upon visiting a vacation villa, they see the house owner's well-used HUNTING WORLD bags placed casually around the space...
Based on this situation, we designed the spaces as parts of a residence such as an entrance hall, living-dining room, etc. The design incorporates the use of different materials and witty design ideas to establish HUNTING WORLD's new identity and frame of mind.
