WONDERWALL

PASS THE BATON OMOTESANDO

April 2010 - Omotesando (Omotesando Hills), Tokyo

Represented here in the interior design is a recapitulation of the concept and activity of the brand to “pass on things that you truly love” hence “PASS THE BATON” seen in the first store in Marunouchi. The new store also showcases the flow or the communication involved in passing things on. Visitors may feel the popularity and the evolving nature of the brand’s concept through the newly established gallery.

  • The store is located on B2 floor while their entrance is facing Omotesando Street.

  • Chandelier made with different tea cups.

  • Shop-in-Shop style NIGOLDEN STORE cureated by NIGO®(photo upon opening)

  • Necktie displayed on the shelf is reflected on the mirror above.

  • Counter located on right is the ‘PASS COUNTER’ for evaluation. Katayama intentionally included this process into the design.

  • Gallery.

:

  • CATEGORY:
    Retail / Goods
  • CREDITS:
    Prodecer: Masamichi Toyama
  • 　
    Web design: Yugo Nakamura, Yosuke Abe(tha,ltd)
  • 　
    Art direction: Ryosuke Uehara, Yoshie Watanabe(D-BROS)
  • COPYRIGHT:
    Photo: Kozo Takayama

ABCDEFGHIJKLMNOPGRSTUVWXYZ