WONDERWALL

WE Store Nijmegen

March 2010 - Nijmegen, the Netherlands

Katayama created a space to represent the home for Lisa and Chris, the imaginary model personalities for the free standing store for the European-based Dutch apparel brand WE. Reaching both out to the street and further inside the store from this space is a relaxed atmosphere that would be generated from a friendly environment as shared by family and friends surrounding a large dining table. The welcoming air of the entrance invites customers to casually swing by the couple’s home and then be drawn to the merchandise as a natural consequence.

  • The imaginary home of Chris and Lisa. There is a dining table and sofa to create the world of the brand.

  • The imaginary home of Chris and Lisa. There is a dining table and a sofa to create the world of the brand.

  • The imaginary home of Chris and Lisa. The kiitchen is turned into cashier area, and the chandelier hangs from the 2nd floor connecting the vertical space.

  • Denim wall is located in the landing between the 1st and 2nd floors.

  • The chandelier that connects the 1st and 2nd floors.

WE Store Nijmegen: Burchtstraat 3 6511 RA Nijmegen, the Netherlands

  • CATEGORY:
    Retail / Goods
  • COPYRIGHT:
    photo: Kozo Takayama