WONDERWALL

This is Godiva’s new concept flagship store. Godiva’s idea was “treat thyself”. Wonderwall’s intention was to add a breath of fresh air to the more traditional image Godiva instill. The shop features humorous design details such as the “melting chocolate” ceiling combined with the primarily classical interior design. The boutique’s popular and fashionable location of Harajuku has also been considered in the overall design. Passers-by can view both its entrance as well as the customers enjoying their time with chocolate on the second floor cafe.

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  (1F) Area for eat-in, takeout and sales

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  (1F)

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  (Stairs)

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  (Stairs) See-through dumbwaiter at right, delivering products ordered from 1F to 2F.

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  (2F) Seating area

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  (2F) Terrace

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  (1F) The merger of the traditional with the new shown here on the wall.

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