WONDERWALL
BAPE STORE® HONG KONG
April 2006 - Hong Kong, China
Located in Hong Kong Central, the brand's largest boutique displays ranges BAPY®, APEE, and BABY MILO® in an in-shop format, uniting each range as independent boutiques within a single department store. The design, as an array of the past store projects, has been based on the double bind concept of "orderly-chaos", allowing the brand's elements of entertainment and grade to coexist. Each range is represented on the exterior wall by color coded neon lights, acting as an advertisement icon towards the busy streets up front.
