A boutique store has opened in Saint-Germain-des-Prés, Paris, to mark the debut of a French bag brand. The store design is based on the concept of “Cabinet of Wonders” to inspire curiosity throughout the store. Inside, cabinets were installed on both walls that line the narrow space, where various types of bags with specific functionalities, such as school bags, tool bags, sports bags, etc... are randomly displayed. The customization process is revealed in the gallery section placed in the back part of the store. The design envelopes the store with a small, museum-like atmosphere.