SPRZ NY / UNIQLO New York Fifth Avenue

March 2014 - New York, USA

The second floor of New York’s Fifth Avenue store was fully redesigned to initiate UNIQLO's new project “SPRZ NY.” With the cooperation of the Museum of Modern Art (MoMA), the store features T-shirts and other items with artworks of various artists, including Andy Warhol and Keith Herring of the 80’s Pop art movement, to modern conceptual artists like Laurence Weiner and Sarah Morris. Selected items are displayed in glass showcases and handsomely designed hangers, and the space exudes a distinct, museum-like feel. In tandem with this renewal, Starbucks also opened on the same floor.

SPRZ NY / UNIQLO New York Fifth Avenue: 666 5th Ave, New York, NY, USA

    Retail / Goods