The theme for this new concept store for BAPE® which carries recurring items in the collection is "Pirates". Not surprisingly, the store is also designed like a pirate ship. Graphical representation of wood grain and waves on the external walls make the store look like a ship floating on the sea, also accompanied by a touch of humor. The inside is also furnished like that of a pirate ship, and the skeletal framework of the vessel harmonize with the wood grain patterns to welcome customers with impact. In addition, treasure boxes used for merchandize display are effectively laid out to dramatize customer experience as if they are here to discover hidden treasures.
Cashwrap to the right
Life-size figure and display simulated treasure boxes
Center: Round window derived from a pirate ship
Skeletal framework derived from inside of a pirate ship
Close-up of treasure bags on display in the simulated treasure boxes
Detail of the painted logo on the floor
Side entrance