WONDERWALL

"UNIQLO's global Infrastructure"
UNIQLO's largest* global flagship store located on Fifth Avenue in New York. Visitors will immediately feel exalted as they enter the massive space which is filled with merchandise all the way to the 3rd floor. The escalators act as transfer devices leading to the 3rd floor, the largest floor in the store. Wonderwall concocted the idea of using the escalators as well as the elevators as vehicles to advertise the merchandise. Digital signage is employed abundantly throughout the shop, heightening the entertainment component to the environment. Taking full advantage of the vast space enables the installation of mind-blowing presentations, embracing not only the design but also the functions, which make the shop look like an international airport. In some ways, this is a showcase of Uniqlo to the world and further emphasizing the concept of the global flag shop concept that Katayama created together with UNIQLO.
In 2014, the entire second floor was renovated to house a new project called SPRZ NY. With the cooperation of the Museum of Modern Art (MoMA), the store carried t-shirts and small items featuring works of New York artists, and the store was redesigned into a museum-like space with glass display cases and other elements to highlight the floor's distinctive quality. A Starbucks store also opened on the same floor.
*At 2011

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  Exterior

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  Exterior

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  The elevator with LED monitor to the surface of 5th Avenue adds advertisement function

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  Exterior

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  The turning mannequin are in the showcase and LED monitor put into the back of 3F

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  (1F)The escalator to carry people in at a stretch to 3F which is a main floor

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  (1F)

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  (1F)

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  (1F)

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  SPRZ NY (2F)

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  SPRZ NY (2F)

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  SPRZ NY (2F)

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  SPRZ NY (2F)

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  To let the escalator go through, blowing for three levels is about 12m

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  (3F)In largest floor 3F, as for the depth is about 90m, the width is about 60m.

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  (3F)

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  (3F)

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  (3F)

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  (3F)Digital signature are adopted positively everywhere

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  (3F)

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  (3F)The counter where 19 cash registers equal one line

UNIQLO New York Fifth Avenue: 666, 5th Avenue at 53rd street, Manhattan, New York, USA